HARP News

Our Clients

  • MorningCroissant - Alix Tafflé

  • PIGIER ISCOM - Patrick Vermay-Musset

  • VEHIPOSTE - Christophe Martinet

  • Bulbintown - Alexandre Laing

  • Quatre Epingles - P. Rötig et J. Van Hœylandt

  • Agora Clubs - S. Guénard et M. Lejard

  • Asteelflash - G. Benhamou

  • Booster Academy - E. Platnic-Cohen

  • Cheops Technology - N. Leroy Fleuriot

  • Des bras en plus - F. LAHLOU et M. AYATI et Z. BARYALI

  • Fatec Group - T. Courau et JM. Gounon

  • GD PRIX JEUNES CRéATEURS DU COMMERCE - UNIBAIL RODAMCO

  • Meteojob - M. Vujasinovic

  • Okavango - JP. Riche

  • PWN GLOBAL - M. BOS

  • Speaking Agency - A. Gentil et J. Viaud

  • Tailor Corner - F. BARROIS et M. CHADDADI

  • Talentis - V. Rocoplan

Agency

Harp Communication is a press relations consulting agency here to guide you in the development of your communication with the media.
Our core business? Providing support to companies with their communication strategy, as well as the means for mixing press relations with social networks to increase the visibility and notoriety of your company, your services or your products.

Close relationships

We are committed to creating value for you by optimising your image capital. Through our bold and devoted communication strategies, we offer answers and rewarding actions.

Our clients benefit from the close working relationships we have with the media, built over more than a decade.
The trust and recognition acquired with the media and a thorough knowledge of the fields in which our clients operate, in combination with highly disciplined operations, are at the core of the expertise in press relations and public relations offered by Harp Communication agency.

Hanane Imbert

Managing Director
of the Agency

"There is only one thing in life worse than being talked about, and that is not being talked about."
Oscar Wilde - The Picture of Dorian Gray

GIVE MEANING — STAND OUT

Build a relation of trust with journalists

Expertise

We are here to provide you with relevant advice and to implement and manage the full array of your relations with the media, blogs and social networks.

A MADE-TO-MEASURE SERVICE

Services that blend press relations and social networks to increase the visibility and profile of your company, your services or your products.

References

Press relations are an excellent tool for informing audiences about your company and gaining traction with your customers, prospects and partners. In step and up-to-date with the different medias, we structure your information to give it the best chance of showing up at the top of the list.

CLIENT CASE STUDIES

To give you a better idea of our credentials, we have provided the following section that lists specific client cases explained step-by-step. Feel free to contact us for further details.

Discover

SUPPORTING COMPANIES IN THEIR COMMUNICATION STRATEGY

Our results-driven culture and our desire to experience the adventure with our clients serve as our driving force, while the satisfaction of those who place our trust in us – clients and journalists alike – is our reward.

Careers

Harp Communication, a Press Relations and Public Relations Agency with a human face, is experiencing vigorous growth. We are currently seeking a:

Contact

Our results-driven culture and our desire to experience the adventure with our clients serve as our driving force, while the satisfaction of those who place our trust in us – clients and journalists alike – is our reward.

Feel free to contact us!

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PRESS RELATIONS CENTRE

In order to guarantee our clients a high-quality and regular media presence, we zoom in on our clients’ environment, how their messages are structured, analysing the impact and permanently adapting the strategy put in place for the PR campaign. We also put effective tools in place so that nothing is left to chance, such as:

• Preparation of a file of qualified contacts from our database of 115,000 journalists reporting in 17,000 different media
• Drafting of dossiers, press releases, forums, newsletters, etc.
• Monitoring of editorial calendars
• Making contact with journalists by phone, face to face, etc.
• Preparation of press reviews
• Monthly reporting and follow-up on actions in full transparency
• Partnering with media / competitions / trade fairs, etc.

Our results-driven culture and our desire to experience the adventure with our clients serve as our
driving force, while the satisfaction of those who place our trust in us – clients and journalists alike – is our reward.

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DIGITAL STRATEGY

Recognized for its expertise combining the various functions of online editorial consultant and web development, the Digital Strategy Division at Harp Communication helps its clients design the right strategies and choose the most appropriate digital solutions for reaching their goals, as much in terms of image as for business.

With its expertise in web solutions, Harp Communication provides support to companies in their quest for visibility and performance on the Internet. We guide you in launching your e-strategy, managing your e-reputation through a reasoned approach that is gradual and supportive.

Harp Communication uses the full range of web resources to create unique user experiences and developing lasting relations between the company and its different communities.

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COMPREHENSIVE DIGITAL SOLUTIONS

The multidisciplinary teams at Harp Communication Digital are made up of the consultants, journalists, web designers and developers who provide complete services in the areas of web creation, production of content, SEO, webmastering and community management.

All of this, of course, on all media – computers, mobiles and tablets.

Harp Communication follows through with complete development of merchant or corporate websites, blogs, online customer acquisition campaigns, online community management, interactive brochures and more. Thanks to our partnership with a translation agency, we can provide all the necessary translations for visibility worldwide.

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BRAND JOURNALISM AND SOCIAL NETWORKS

The teams at Harp Communication create at the crossroads of investigative journalism, corporate publications and webmastering.

What sets us apart from traditional web agencies and communication agencies? We offer our customers a complete service for managing and producing their digital content. We also manage online communities, using for example podcasts, videos, web documentaries, articles, or special editions. Meanwhile, we always adopt an editorial approach that is adapted to the specific digital channel used, generating additional traffic by employing SEO techniques.

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EDITORIAL CENTRE

To stay abreast with today’s trends in information consumption and the proliferation of sources, a thorough overhaul of a communication policy may be needed to ensure consistent and professional communication.

Providing an editorial slant to the life of the company while staging and organising its dialogues provide a sounding board for its products and services offer, its core business, for promoting its teams, partners and even its clients. A strategic asset for making it to the TOP of the list!

Company newsletters, annual reports, consumer magazines, sales brochures, e-newsletters, blogs or websites – regardless of the communication medium used or the context (institutional, professional or general public), Harp Communication offers you support on the editorial production line and will set up a help platform for complete editorial project management.

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MEDIA TRAINING CENTRE

The quality, fluidity and clarity of your communication are vital to sustaining your company’s performance. As a press relations agency, it is this strong conviction that brought us to partner with a line producer for radio and television programs (http://www.paproductions.fr) with whom we offer a training course entitled, “Public Speaking & Media-Training”.

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PÔLE MEDIA TRAINING

What to expect: Communication, public speaking and being filmed in real-life situations in the studio for media interviews, giving excellent insight into how to properly conduct interviews before journalists from radio, television or print publications. Learn how to avoid the pitfalls and mistakes – what not to do in this type of exercise, including voice exercises and stress management.

In partnership with:

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COMMUNITY MANAGEMENT

Just as we do with the media, Harp Communication takes the initiative to not let others ignore you or talk about you with no accountability…

Harp Communication offers its expert advice for your online PR strategies with a creative approach that includes identifying opinion leaders in the targeted communities and the monitoring of public relations both online and offline.

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COMMUNITY MANAGEMENT

At Harp Communication Agency, we cultivate press & public relations with the major blog leaders of communities. According to the issues surrounding the approach and the scope of action, we identify influential profiles in your sector whose editorial line rhymes with the PR slant of the creative campaign.

Our task is to advise you on the methods of approach for your online PR based on thorough knowledge of the blogosphere and social networks.

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COMMUNITY MANAGEMENT

A brand’s reputation is built on the opinions shared over the net, with more than 75% of those active on blogs and social networks. What are people saying about you on Twitter? Which products do bloggers ‘like’ or loathe? Who are your fans on Facebook?

The recommendation of products or services by word of mouth is the primary vector of communication between consumers on the Internet. Can we blame them for trusting those around them more than an advertiser’s message?

Our task is to listen to your brand ambassadors, to engage in conversation with your consumers, to lead the communities of loyal fans to your brand and/or products, or even get them involved in this conversational approach.

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COMMUNITY MANAGEMENT

Our task is to listen to your brand ambassadors, to engage in conversation with your consumers, to lead the communities of loyal fans to your brand and/or products, or even get them involved in this conversational approach.

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SPEAKING AGENCY, an agency for bilingual nannies and private tuition

Targets: B2B (Private or Public Schools, etc.) and B2C (Parents, etc.)

Actions from May 2012 to May 2013:
- Press pack sent and Media relaunched
- Organisation of two press conferences with a psycholinguist at a site well-suited for the occasion, the “Pousette Café” (Pram Cafe)
- Presence at the Kids Expo Trade Fair
- etc.

Results to date:
Mentions in 97 publications: Elle, Madame Figaro, Grazia, L'Express, L'Entreprise, Le Point, 20 Minutes, Marie-Claire, Version Femina, Modes et Travaux, Télé Poche, Côté Santé, Chef d'entreprise, Challenges, BFM, RTL, Europe 1, 100% Mag, Télématin, etc.

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ASTEELFLASH, France’s leading industrial subcontractor

Targets: B2B

Actions from September 2012 to date:
- Press kit sent and Media relaunching in the US, UK, Germany, France and China
- Round tables & press conferences set up
- Invitation of Minister Arnaud Montebourg to the ASTEELFLASH site: mission accomplished, logistics preparation and visit by the Minister on 12 January with the presence of 31 journalists

Results to date:
Mentioned in 380 publications in the economic and business press: USA (89), UK (43), France (230) and Germany (18).

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CHEOPS TECHNOLOGY, an IT company

Targets: B2B (IT Managers, SMEs, etc.)

Results from January to November 2012:
- 144 press mentions, including 8 programs on BFM and France Info
- 34 mentions in the economic press
- Coverage in 102 publications in the IT press

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BOOSTER ACADEMY, The leading intensive training centre in France, with storefront locations!

Targets: B2B (Sales force, sales managers, human resources director, etc.) and B2C (private individuals and entrepreneurs)

Actions from January to June 2013:
- Press releases on the new Ikoula products & writing related news articles
- Interviews for client case study and exclusives with journalists
- Invitation of journalists on media tours & proposal to participate as partner and participant at the Salon Micro, Salon des Entrepreneurs, Salon Vendre, and others.

Results to date:
- Positioning of founder, Evelyne Platnic Cohen, on various media - presenter and expert on BFM broadcasts 5 to 10 times monthly (expert on BFM Academy, ‘Les Experts’ with Nicolas Doze in the morning), columns in Challenges, Management, Chef d’entreprise, L’Entreprise, and others 5 to 10 times yearly for each one of these supports.
- 386 mentions in the business and financial press

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JUNIOR PRESS OFFICER

Harp Communication - Paris Area, France

Job description:

Harp Communication, a Press Relations and Public Relations Agency with a human face, is experiencing vigorous growth. We are currently seeking a Junior Press Officer (M/F).

As part of your responsibilities, you will be manage or monitor PR action plans with clients from multinationals to start-ups. For example, you will plan press trips or press lunches throughout France, draft press releases, provide media coverage of the operations, assist in the management of networking and/or image events such as gala evenings, seminars, shows, and others, create online company newsletters or offline content such as interviews, editorials, etc.

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JUNIOR PRESS OFFICER

You may also participate in the development of communication strategies.

The successful candidate will become part of a team of press officers working on budgets in various industry, high-tech and services sectors.

Well organised, you have excellent writing skills and interpersonal skills. This position is supported by true commitment and is closely supervised to further the professional development of the successful candidate. Full-time, fixed-term, renewable contract.

Kindly send a CV and cover letter to:

harp@harpcommunication.com

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JUNIOR PRESS OFFICER

We are seeking someone who is:
Naturally at ease with people, energetic, responsive, and curious. Sensitive to developments in high-tech, online and environment sectors. Your skills in these areas are an asset, together with your proficiency in English.

You have:
A Master’s Degree in Communication/Marketing, MBA, Political Science, etc. Two to three years’ experience in an agency or start-up.

The agency in brief:
“Give meaning, stand out, create an intelligent relationship with our clients and the media that will serve to develop their image, profile and credibility.”

During its first years of existence, Harp Communication emerged as a prominent and specialised player in the spheres of industry, business and high-tech. Since 2009, Harp Communication has broadened its reach into other sectors such as fashion, environment/CSR, and services.

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PRESS OFFICER — INTERN (M/F)

Harp Communication - Paris Area, France

Job description:

Harp Communication, a Press Relations and Public Relations Agency with a human face, is experiencing vigorous growth. We are currently seeking a Junior Press Officer (M/F).

As part of your responsibilities, you will be manage or monitor PR action plans with clients from multinationals to start-ups. For example, you will plan press trips or press lunches throughout France, draft press releases, provide media coverage of the operations, assist in the management of networking and/or image events such as gala evenings, seminars, shows, and others, create online company newsletters or offline content such as interviews, editorials, etc.

next >
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PRESS OFFICER — INTERN (M/F)

You may also participate in the development of communication strategies.

The successful candidate will become part of a team of press officers working on budgets in various industry, high-tech and services sectors.

Well organised, you have excellent writing skills and interpersonal skills. This position is supported by true commitment and is closely supervised to further the professional development of the successful candidate. Full-time, fixed-term, renewable contract.

Kindly send a CV and cover letter to:

harp@harpcommunication.com

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PRESS OFFICER — INTERN (M/F)

We are seeking someone who is:
Naturally at ease with people, energetic, responsive, and curious. Sensitive to developments in high-tech, online and environment sectors. Your skills in these areas are an asset, together with your proficiency in English.

You have:
A Master’s Degree in Communication/Marketing, MBA, Political Science, etc. Two to three years’ experience in an agency or start-up.

The agency in brief:
“Give meaning, stand out, create an intelligent relationship with our clients and the media that will serve to develop their image, profile and credibility.”

During its first years of existence, Harp Communication emerged as a prominent and specialised player in the spheres of industry, business and high-tech. Since 2009, Harp Communication has broadened its reach into other sectors such as fashion, environment/CSR, and services.